WordPress Customize allows you to set up the general styling of the website visually. In the WordPress, menu go to Dashboard > Theme Options. Here, you can set up the following:
Main site settings such as default visualization options; default Header settings, Preloader options, and others.
News Archive and Single page options.
Shop page settings.
Main Theme Options:
Site body background;
The header on Inside Pages;
Main Color of your website.
Blog: Choose archive pages layout, sidebar, and its position.
Shop Pages: Here you can select Sidebar and its type/position and number of displaying products on Shop page. Socials: You can add your company social URLs here. Typography: Set up the fonts out of free google fonts. Besides this, you can set up font weight, font size, and line-height also.